Email automation dashboard with email threads and AI responses

Housing managers

Let AI manage your email communications with full business context

Automatically respond to tenant inquiries, maintenance requests, and business emails with AI-powered responses that understand your business.

Stop drowning in email. Our AI Email Automation connects to your Gmail account and uses the full context of your business—tenant information, property details, maintenance history, and communication records—to generate professional, context-aware email responses. Configure automation rules to automatically respond to tenant inquiries, maintenance requests, and business emails. Review and approve responses before sending, ensuring quality and control. Save 5+ hours per week by letting AI handle routine email communications while you focus on complex cases.

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Save 5+ hours per week

Why teams invest

• Save 5+ hours per week on email management
• Respond to emails in seconds, not hours
• Improve tenant satisfaction with fast, accurate responses
• Never miss an important email with escalation keywords
• Maintain professional communication standards consistently

Available on all devices

Access from your computer: full

Use on your mobile device: partial

Your team can work seamlessly whether they're in the office or out in the field. Everything stays in sync automatically, so you always have the latest information at your fingertips.

Pain point

Email overload consumes your day

You spend hours every day reading and responding to emails—tenant inquiries, maintenance requests, business questions. Important emails get buried, responses are delayed, and you're constantly playing catch-up. This takes time away from strategic work and complex cases that need your expertise.

• AI automatically responds to routine emails instantly
• Important emails are prioritized and flagged for review
• Reduce email response time from hours to seconds
• Free up 5+ hours per week for strategic work

Pain point

Responses lack business context

When responding to emails, you're jumping between email, property management systems, tenant records, and maintenance logs trying to piece together the full picture. Responses are generic because you don't have all the context, leading to back-and-forth emails and tenant frustration.

• AI uses full business context—tenant, property, maintenance history
• Responses are personalised based on complete information
• No more jumping between systems to find context
• Tenants get accurate, helpful responses the first time

Pain point

After-hours emails go unanswered

Tenants send emails outside business hours expecting quick responses. These emails pile up overnight and you start each day with a backlog. Urgent maintenance requests get delayed, tenant satisfaction drops, and you're always playing catch-up.

• AI responds to emails 24/7, even outside business hours
• Urgent emails are automatically flagged and escalated
• Tenants get immediate responses, improving satisfaction
• Start each day with a clean inbox

Pain point

Inconsistent response quality

Different team members respond differently to similar emails. Some are thorough, others are brief. Some include all relevant information, others miss important details. This inconsistency confuses tenants and makes your organisation look unprofessional.

• AI generates consistent, professional responses every time
• All responses follow your configured tone and style
• Quality control through review workflow
• Maintain professional standards across all communications

Key capabilities

What you'll love about this feature

Full business context integration

AI agents don't just read emails—they understand your entire business. When responding to a tenant email, the AI automatically accesses tenant information, property details, maintenance history, payment records, and previous communications to generate contextually relevant responses.

• Automatic tenant and property matching from email addresses
• Access to complete tenant history and case files
• Maintenance request context and status
• Payment history and arrears information
• Previous communication history for continuity

Intelligent automation rules

Configure automation rules to automatically respond to different types of emails. Set up auto-respond for tenant inquiries, maintenance requests, and business emails. Define escalation keywords that trigger human review, ensuring important emails are never missed.

• Auto-respond to tenant inquiries with full context
• Handle maintenance request emails automatically
• Configure escalation keywords for important emails
• Business hours restrictions for professional timing
• Customisable response tone (professional, friendly, formal)

Review workflow for quality control

All AI-generated responses can be reviewed before sending. See responses in your review queue, edit them if needed, approve to send, or reject to regenerate. This ensures quality and gives you control over all outgoing communications.

• Review queue shows all responses awaiting approval
• Edit responses before sending to add personal touches
• Approve and send with one click
• Reject responses that don't meet standards
• AI learns from your approvals and rejections

Gmail integration with OAuth

Connect your Gmail account securely using Google OAuth. The system automatically syncs new emails, generates responses, and sends emails on your behalf. All emails are stored and organised in threads, making it easy to track conversations.

• Secure Gmail connection using Google OAuth
• Automatic email syncing every 5 minutes
• Send emails directly from your Gmail account
• Complete email thread history
• Disconnect anytime from settings

Multi-account support

Connect multiple email accounts to manage different aspects of your business. Set a primary account for general inquiries, and connect additional accounts for specific purposes. All accounts are managed from one dashboard.

• Connect multiple Gmail accounts
• Set primary account for general inquiries
• Manage all accounts from one dashboard
• Separate automation rules per account (future)
• Unified email thread view across accounts

Time-saving benefits

Fully Automated Email Workflows

Set up workflows that automatically respond to emails based on type, content, and sender. AI agents handle routine inquiries, create maintenance requests from emails, and escalate important issues—all without manual intervention.

• Automatic email categorisation (tenant, maintenance, business)
• Auto-respond based on email type and content
• Create maintenance requests from email content
• Link emails to tenants and properties automatically
• Escalate important emails based on keywords

Real-world scenarios

See how this works in practice

Scenario: Tenant emails about maintenance issue

A tenant emails at 8 PM about a broken heating system. The AI agent reads the email, matches it to the tenant's property record, checks maintenance history, generates a professional response acknowledging the issue, creates a maintenance request automatically, and sends an update—all within seconds. You review and approve the response the next morning, and the tenant already knows their request is being processed.

• Tenant gets immediate response, even after hours
• Maintenance request created automatically with all details
• Response includes relevant context (property, previous maintenance)
• You review and approve before sending

Scenario: Multiple tenant inquiries during busy period

During a busy morning with multiple property inspections, you receive 15 emails from tenants asking about rent payments, maintenance updates, and general questions. The AI agents automatically respond to each email with accurate, context-aware information. You only need to review the responses, and tenants get immediate answers without waiting.

• All emails responded to instantly, even during busy periods
• Responses include accurate tenant and payment information
• Your team stays focused on inspections
• Tenant satisfaction improves with fast responses

Scenario: Urgent maintenance email with escalation

A tenant emails about a burst pipe with the word 'urgent' in the subject. The AI agent recognises the escalation keyword, generates a response acknowledging the urgency, creates an urgent maintenance request, and flags it for your immediate review. You see it in your review queue, approve the response, and the tenant gets confirmation while you dispatch an emergency contractor.

• Urgent emails automatically flagged for review
• Maintenance requests created with correct priority
• Tenants get immediate acknowledgment of urgent issues
• Nothing falls through the cracks

See it in action

Real screenshots from Social Home

These screenshots show exactly what you'll see when you use this feature. Every detail is designed to make your work easier and more efficient.

Email threads tab showing all managed email conversations

Email review queue with AI-generated responses awaiting approval

Email integrations settings page for connecting Gmail accounts

Tenant record with communications and case context

Customer perspective

“Email automation has transformed how we handle tenant communications. We used to spend 2-3 hours every morning just catching up on emails. Now, AI handles routine inquiries automatically, and we only review the important ones. Our response time has improved dramatically, and tenants appreciate the quick, accurate responses.”

James Wilson — Housing Manager, Riverside Housing Association

FAQs

Everything teams ask before they sign

How does the AI understand my business context?

The AI uses our RAG (Retrieval-Augmented Generation) system to access your complete business data. When generating a response, it automatically searches for relevant tenant information, property details, maintenance history, and previous communications. This ensures every response is contextually relevant and accurate.

Can I review responses before they're sent?

Yes, absolutely. All AI-generated responses go to your review queue where you can review, edit, approve, or reject them. You can configure automation rules to require review for certain types of emails (e.g., those with escalation keywords) while allowing automatic sending for routine inquiries.

What email accounts can I connect?

Currently, we support Gmail accounts via Google OAuth. SMTP/IMAP support for other email providers is coming soon. You can connect multiple Gmail accounts and manage them all from one dashboard.

How secure is my email data?

Security is our top priority. We use Google OAuth for secure authentication, all email data is encrypted in transit and at rest, and access is controlled through role-based permissions. You can disconnect your account at any time, and all data is stored securely in compliance with GDPR.

Can I customise the AI's response style?

Yes, you can configure the response tone (professional, friendly, or formal), set up custom system prompts for your AI agents, and the AI learns from your approvals and rejections to improve over time. You can also edit responses before sending to add personal touches.

What happens if the AI makes a mistake?

All responses can be reviewed before sending, so you can catch and correct any mistakes. If a response is sent that shouldn't have been, you can follow up with a correction email. The AI learns from your corrections to improve future responses.

How quickly can we get started?

Most teams are up and running within a week. We provide comprehensive onboarding support, including training sessions for your team, data migration assistance, and dedicated support to ensure a smooth transition. You can start using the platform immediately while we help you import your existing data.

What training and support do you provide?

We offer comprehensive training for all team members, including live training sessions, video tutorials, and detailed documentation. Our support team is available via email, phone, and in-app chat. Plus, you'll have access to our knowledge base with step-by-step guides for every feature.

Can we customize it for our specific needs?

Absolutely. Social Home is designed to adapt to your workflows. You can customize fields, create custom reports, set up automated workflows that match your processes, and configure permissions to match your team structure. Our team works with you to ensure the platform fits your unique requirements.

What kind of support is included?

Every plan includes email and in-app chat support with response times based on your plan tier. We also provide regular check-ins during your first 90 days, access to our knowledge base, video tutorials, and community forums. Premium plans include priority phone support and dedicated account management.

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